- Create templates/page.why-trainers-travel.json: custom page template
  that uses the tt-why section exclusively. Assign this template to a
  Shopify page at /pages/why-trainers-travel in the admin.

- Create sections/tt-why.liquid: eight-zone editorial layout —
  (1) Hook: oversized opening with staggered '$289 → $387' price reveal
  (2) Who We Are: sticky 2-col grid with founder attribution
  (3) Pull Quote: full off-white breakout, 4.8rem italic Playfair
  (4) How It Works: 3 steps with 10rem decorative gold numerals
  (5) Three Pillars: staggered left/right/center max-width columns
      with Roman numeral markers
  (6) Indianapolis: city name at 14rem italic gold — campaign poster
      moment — with event roadmap (NAIC, Worlds)
  (7) Founder Note: letter format, gold left border, italic sign-off
  (8) Contact: large italic email link with animated gold underline
  Schema: founder_name, contact_email, cta_text, cta_link — editable
  from Shopify customizer without touching code.
  IntersectionObserver scroll-reveal with 6-tier stagger delays.
  prefers-reduced-motion: reveals all content immediately.

- Create assets/section-tt-why.css: full layout and visual system —
  alternating navy/off-white zone backgrounds, Playfair Display
  headings, DM Sans body, clamp() fluid type from mobile to desktop,
  staggered [data-reveal] CSS transitions, decorative diagonal slash
  echoing the hero, sticky about-left column, pillar stagger via
  margin-left/auto, 'Indianapolis.' at clamp(6rem, 12vw, 14rem),
  hover-animated email underline, all zones mobile responsive.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Replace all instances of "Connor Bray" with team-attributed copy:
- About section: "Our founder Connor Bray has flown..." → "Our team has flown..."
  with pronoun shift from he/his to we/our
- Founder note closing: "Let me handle it." → "We've got it handled."
- Signature: "— Connor Bray / Founder, Trainers Travel" → "— The Trainers Travel Team"
- Schema default and preset for founder_name updated to match

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Founder note section:
- Eyebrow: "A note from the founder" -> "A note from our team"
- Para 1: I've/I was/I waited/I've seen/I've split -> We've/we were/we waited/We've seen/We've split
- Para 3: "I did the work" -> "We did the work", "I'm not a booking
  platform" -> "We're not a booking platform", "I'm a player who
  handles" -> "We're players who handle"

Schema cleanup:
- Remove orphaned founder_name field (no longer rendered in template)
- Rename schema header "Founder & contact" -> "Contact"
- Remove founder_name from preset settings block

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

…ayout

Removes tt-hero, tt-why, and the why-trainers-travel page template entirely.
Replaces them with tt-home: a single vertical flow (header → event → price
comparison → buy cards → FAQ → footer) built for community-tool utility rather
than a polished sales funnel. No scroll reveals, no animations, no decorative
type — just the deal. Header hides Dawn's nav on the homepage; header-group
simplified (no announcement bar, no country/language selectors, no sticky).

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Clears the menu reference in header-group.json so no nav links appear
(Catalog, Contact, Why Trainers Travel are gone). Adds tt-sponsored section
and page.sponsored-players.json template — player cards managed via theme
editor blocks, empty state shows until players are added.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Replaces Indy-specific answers with broad copy that works for any event.
Adds two new entries: loyalty account (no membership needed) and early/late
stay (group rate extensions). Cancellation answer now correctly defers to
per-product terms rather than stating a blanket no-refund policy.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Homepage (tt-home):
- Replaces the single-event block and hardcoded price comparison with a
  general hero ("Travel smarter. Compete harder.") and a dynamic events
  grid that reads from a Shopify navigation menu (handle: event-collections).
- Adding a new event requires zero theme changes: create the collection in
  admin, add it to the Event Collections nav menu, done.
- Each event card derives status badge (Now Booking / Selling Fast / Sold Out /
  Coming Soon) and starting price from product tags at render time.
- Buy buttons removed from homepage — purchasing happens on collection pages.

New: sections/tt-event-header.liquid + assets/section-tt-event-header.css
- Event collection page header: title, status badge, date/city from product
  tags, collection description from admin (hotel name, venue proximity, any
  event-specific details live there — not in theme code), starting price,
  back-to-events link.

New: templates/collection.event.json
- Apply this template in admin to any event collection. Uses tt-event-header
  above the standard Dawn product grid with filtering/sorting disabled
  (not needed for small room-type listings).

No hardcoded event names remain anywhere in the theme.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Previously the grid only read from a Shopify nav menu that didn't exist yet,
so visitors saw an empty state. Now:
- Section blocks (collection pickers in theme editor) are used when the nav
  menu isn't set up — add an Event block, pick a collection, done.
- Nav menu (event-collections) takes over automatically if it exists, which
  is the zero-maintenance path for when there are many overlapping events.
- Indianapolis block pre-wired in index.json (collection handle:
  indianapolis-regional-2026) — update the handle if yours differs.
- Card rendering extracted to snippets/tt-event-card.liquid so both code
  paths produce identical markup.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

…+ contact CTA

…community